Your brand. A car. A fly.
We’re teaching a fly to drive. Your logo can come along for the ride.
Six legs. One steering wheel. A questionable business model.
A little space.
An open-ended race.
Pick a spot, name your price, make it yours. Stay until someone pays more.
Connecting to live prices. Checkout will be available after the latest auction state loads.
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Big love for the little fly.
The brands helping this experiment get somewhere.
Fresh tire tracks
ReconnectingNo tire tracks just yet.
The first claim starts the story.
Pretty simple. Unlike teaching a fly to drive.
Find your favorite spot.
Spin the Mini. Browse the doors, roof, bonnet, bumpers, and even the mirrors. Every empty spot starts at just $1.
Put your money where your logo is.
Upload your artwork. Start at $1, or bid at least $1 above the current owner. Pay once through Stripe. That’s your whole commitment.
Ride until you’re outbid.
Your artwork goes live automatically after payment. It stays until someone pays more. No countdown. The auction never parks.
A tiny brain.
A very big road ahead.
I’m Mark. I’m building an experiment to see whether a neural model based on a real fruit fly’s brain can learn to drive a simulated car.
Its legs already turn a physical steering wheel in simulation. There’s still a long way to go. Your ad helps fund the compute and the next experiments—and gives this little Mini some personality.
More about the experimentA few things
before we set off.
Wait. Is a fly actually driving?+
It’s a research experiment using a neural model built from a fruit fly’s measured connectome. The model moves a simulated fly’s legs, which physically turn a steering wheel in CARLA. The steering works; speed and turn requests are currently scripted. Learning to drive from vision is still ahead.
How long does my ad stay on the car?+
Until someone pays more for the same spot. There’s no end date and no guaranteed minimum time. An empty spot starts at $1; after that, a new bid must be at least $1 higher. You pay your full bid once, with any applicable tax shown at checkout.
What happens when someone outbids me?+
Their artwork replaces yours when their payment is confirmed. Your brand remains in the recent supporter history. A placement that has already gone live isn’t refunded just because it is outbid.
What if two people pay at the same time?+
Payments are checked against the latest confirmed price. If your payment is already beaten before your artwork is published, we automatically request a full refund. If your artwork went live first and was then replaced, that is a normal outbid.
Where will my logo appear?+
On your chosen spot on the live, interactive Mini on this website, with your name and a link in the auction. The current livery is available for our future project recordings, but we don’t guarantee video appearances, audience numbers, clicks, or a return on your spend.
What can I put on my spot?+
A logo, project, or original design you have permission to use. Upload a PNG, JPG, or WebP, choose its background, and check the preview before paying. Illegal, hateful, explicit, misleading, or infringing ads can be removed under the placement terms.
Is this a joke?+
100% yes.
Is this joke funny?+
Not in the slightest.
Hop on. The fly’s driving.
Your next questionable marketing decision starts at $1.
Find your spot